Bitinvest
Bitinvest is a crypto asset investment app in Brazil with a hybrid approach between decentralization and portfolio centralization. The project was built from the ground up, from defining the user experience to structuring the product’s core flows. The goal was to enable users to invest in cryptocurrencies in a simplified way while also tracking all their wallets, including centralized exchanges and decentralized wallets, in a single place, creating a unified view of their digital assets.
01
Challenge
The main UX challenge was transforming a highly technical, fragmented, and not easily accessible ecosystem into a clear, trustworthy, and scalable experience for different user profiles. This involved critical decisions around information architecture, defining core user journeys (onboarding, wallet connection, and portfolio overview), and simplifying complex data into understandable interfaces. It also required balancing transparency and security without overwhelming users with technical crypto terminology.
02
Result
As a result, the product was structured with a strong focus on clarity and a consolidated view of assets, significantly reducing the perceived complexity of managing multiple financial sources. The portfolio dashboard became the core of the experience, increasing users’ understanding and engagement with their assets. Bitinvest was designed as a bridge between the traditional financial system and the decentralized ecosystem, with an experience built to scale from beginner to more advanced users.