Motorly
In New Zealand, despite the absence of car factories or assemblers, the population is remarkably motorized, with 837 cars per 1,000 inhabitants, ranking the country as the fourth most motorized in the world. This high rate of motorization is primarily attributed to the importation of vehicles from various countries, resulting in a diverse and confusing automotive landscape for local buyers. Most consumers lack in-depth knowledge about different car models and brands, making it challenging to find the perfect vehicle for their needs.
01
Objective
Motorly is an innovative application aimed at simplifying the lives of car buyers in New Zealand. With this tool, anyone can easily identify the make, model, and year of a vehicle, along with accessing additional information such as local deals, average prices, and user reviews. All the user needs to do is take a photo of the car's license plate or manually enter its number. Motorly will then provide valuable and reliable information about the vehicle, making the car-buying process more accessible and convenient.
02
Usability Testing
The wireframing process for Motorly was a crucial step in crafting the app's interface. Beginning with a detailed analysis of personas and project requirements, the wireframes outlined the layout and interaction of elements in the interface, prioritizing clarity and usability. Usability testing was conducted for further refinement, ensuring an effective structural foundation for intuitive and optimized interfaces that align with user needs.
03
Result
Continuous usability testing was crucial for refining effectiveness, resulting in intuitive interfaces that streamline the search for vehicle information, reflecting Motorly's commitment to innovation and practicality in New Zealand.